Boo Hoo

From dot.com to catastrophe...

I've been digging out old books again, to re-read them. This is one out of my "real life" collection. Boo.com was supposed the leading fashion store in the internet. They got millions of funding, big brands as supporters...

... and failed. Horribly.

This is their story. And a good one too. It keeps making me wishing that I had discovered my meagre talents in programming 5 years earlier. I could have busted a million by now then too!